preoccupy

preoccupy ｜ preoccupy is a unisex street brand established in 2024 in South Korea. Known for its bold yet trendy offerings, the brand captures attention with its standout, street-style garments. Signature items like zipper-detailed bootcut denim and triple-layered hoodies exemplify its unique design characteristics. Aimed at a youthful demographic in their 20s and 30s, Preoccupy resonates with customers seeking memorable and stylish pieces. Each season brings a fresh collection of items that the creators themselves are passionate about wearing, continually engaging with their audience in a dynamic street fashion dialogue.