🇰🇷DANDEL

DANDEL, pronounced as DANDEL in Japanese, was established in 2025 in South Korea as a unisex casual brand. It is characterized by its unique product lineup which features specially developed balloon-fit and loose-fit patterns for a voluminous silhouette, alongside practical details like large pockets and strings. The brand has garnered support among young women in their early to mid-20s, who constitute about 60% of its customer base, and men, accounting for 40%. Primarily popular among trend-sensitive university students and young professionals in Seoul and the capital region, DANDEL resonates well with those who prefer shopping through SNS and online platforms like their official website and Musinsa.