🇨🇳Esakoochi

Esakoochi, pronounced as エサクッチ, is a women's girly brand established in 2021 in China. Known for its diverse and dynamic product lineup that oscillates between sweet and cool styles, and sometimes incorporates neo-Chinese elements, Esakoochi encourages women to explore various styles and embrace the playful aspects of fashion. The brand's signature items, such as the Pretty Cat Series, Candied Apple Series, Laughing Mr. Devil Ray, and Firework Earrings, capture its spirit of fun and versatility. This captivating approach has garnered a loyal following among women aged 18 to 35, including students, designers, white-collar workers, and freelancers. Notable personalities such as Shi Kai, Teng Jie, and Bai Zhou Little Bear have been seen donning Esakoochi's unique accessories, further cementing its position in the fashion world.