jolielaide

Jolielaide | Jolielaide is a girly brand for women established in South Korea in 2022. It features girly designs in a lovely, kitchen and vintage mood, and is supported by women in their 20s and 30s. The name JOLIE LAIDE means "attractiveness outside the standard of general beauty" in French and is a brand that values uniqueness. In particular, the signature item Cassie cardigan is based on a vintage handmade children's cardigan. It provides unique charm under the philosophy of Be unique, not the best.