NOTCH

notch | notch is a South Korean unisex casual brand. It upholds a concept of a trendy style that pursues rapidly changing fashions. The brand name "notch" means "grade," indicating a direction toward rising to higher stages. The representative items are outerwear, characterized by simple designs. The product lineup is designed to capture a sense of trendiness and particularly targets women in their early to mid-20s. It is gaining attention as a promising new brand established in 2024.