🇰🇷soften

Softne | soften was established in 2023 in KR as a unisex casual brand. Characterized by a collection of unique, original fabric craft objects featuring endearing motifs like cats, mushrooms, and strawberries, Softne expands into product ranges that include uniquely collectible soft keyrings to more affordable and accessible items such as smart tok and acrylic keyrings. These offerings have garnered support primarily from women in their 20s. Each handmade product embodies both cuteness and high quality, meticulously crafted by hand, delivering warmth and softness to everyday life.