🇰🇷UPDRAFT

UPDRAFT | Updraft is a unisex casual brand established in Korea in 2024. The main product lineup includes items such as TRIPLE LOGO PLT beanie, ANGORA FANG LOGO beanie, Heavy Hoodie Zip-Up - BEIGE, and UPDATE SEOUL Heavy Cotton Hoodie - NAVY. These products have gained support from Japanese consumers who are very interested in K-pop and K-content in their teens and 30s. Using the skills of local textile craftsmen in Korea, we are growing as a cultural brand in cooperation with various cultural scenes.