YUSUKI

Yusuki | ユスキ is a girly brand established in Korea targeted towards women. Combining items from Gothic subculture with the unique designs of designer Yu So-gyeong, the brand's name is derived from her English name. One of their iconic items is the cropped sailor jacket, featuring a kitschy and trendy logo that incorporates Yusuki's initials with heart graphic elements. The subculture fashion unique to Yusuki, which merges simple silhouettes with accessories, is hugely popular among women in their 20s. The brand is also attractive for its unique designs and details that are not commonly seen.