🇰🇷Lotu

Lotu, pronounced as "Lotu" in Japanese, was established in 2022 in KR as a women’s casual brand. The brand is known for its Ethnical mood and fabric textures, gaining support from women in their 20s and 30s. Lotu explores a contemporary perspective on nostalgia, with its signature item being the Belted Bag. The designs focus on functionality and sustainable values, paying meticulous attention to details and offering a new perspective on dressing styles.