🇰🇷phita

Phita, pronounced "phita" in Japanese, is a women's casual brand established in 2022 in South Korea. Known for its clothing, bags, and accessories that combine practical design with lovely accents, Phita caters to women in their mid-20s who appreciate useful items that allow them to express their unique selves. Inspired by the concept of "playing house in the attic," the brand offers minimal pieces with lovely details, such as their signature blouses and wide pants. Each collection is designed to resonate with those seeking a balance between elegance and individuality.