🇰🇷Soylen

Soylen was established in 2025 in South Korea as a women's casual brand. Known for its playful, adorable graphics and a product lineup that prioritizes easy styling and everyday comfort, it has garnered a strong following among women in their early 20s. Influenced by the concept of Soleil, French for "sun," Soylén aims to infuse warmth and lightness into every day, from leisurely picnics to spontaneous journeys. Their signature item, the Wiggle Sweatshirt, epitomizes this ethos with its cute dog graphic and relaxed, oversized fit, embodying a lifestyle that feels light and free.