🇰🇷LOVD

LOVD, pronounced as "LOVD" in Japanese Kana, was established in 2024 in South Korea as a brand for women, focusing on a girly aesthetic. Known for its everyday yet unique lineup, including primarily phone cases, keychains, and lifestyle items, it transforms ordinary objects into charming statements. The brand is supported by trend-sensitive women in their 20s to 30s who are keen on lifestyle enhancement. LOVD aims to capture the essence of "everyday, a lovely day" by adding a touch of cuteness and kitsch to daily settings, offering women a way to express their unique, lovely sensibilities within contemporary trends.