🇰🇷soften

soften | soften was established in 2023 in South Korea as a unisex casual brand. It is admired for its original fabric craft objects, featuring endearing motifs like cats, mushrooms, and strawberries, which are expanded into various product lines. From unique, collectible soft keyrings to more accessible items like smart tok and acrylic keyrings, soften offers a wide range of choices. Our meticulous handcrafted production ensures not only cuteness but also high quality, gaining enthusiastic support primarily from women in their 20s.