🇨🇳Esakoochi

Esakoochi, pronounced as "エサクーチ" in Japanese, is a women's girly brand established in 2021 in China. Known for its sweet and cool product lineup, which occasionally embraces neo-Chinese elements, the brand encourages women to explore various styles and embrace their multifaceted selves. Esakoochi has gained popularity among women aged 18 to 35, including students, designers, white-collar professionals, and freelancers. Signature items like the Pretty Cat Series, Candied Apple Series, Laughing Mr. Devil Ray, and Firework Earrings have been worn by personalities such as Shi Kai, Teng Jie, and Bai Zhou Little Bear, highlighting the brand's appeal.