THE IDENTITY PROJECT

"THE IDENTITY PROJECT" was established in 2022 and is a domestic project group based in Seoul. We are studying design under the theme of longing for youth culture and antipathy from mass production, and we are working to find new identity by combining the good things possible with a carefully calculated bold silhouette pattern. Under the slogan "Long distance," we will continue to produce research on clothing that can be valued and differentiated contents that mean it, and boldly express antipathy to fast fashion and mass production. We hope to redefine the value of clothing and become a symbolic brand that can positively affect fashion culture and change the perception of domestic clothing brands.