PLATEAU STUDIO

Plateau Studio is a Taiwanese men's street brand. The name "PLATEAU" is derived from a song performed during NIRVANA's "MTV UNPLUGGED" live show, and it embraces the spirit of imagining a road to a plateau and having to discover for oneself what lies at the top. The brand's signature item is the varsity jacket, characterized by its colorful and distressed design. The lineup of items is also colorful and full of street vibes. 70% of the customer base is male, and the brand is popular among individuals who value self-expression.