RANDOM NOISE

RANDOM NOISE ｜ RANDOM NOISE was established in 2024 in Korea as a women's casual brand. Known for its "Connecting The Dots" themed product lineup for the 24FW campaign, inspired by the childhood game of dot-to-dot, it cleverly uses elements like buttons, buttonholes, stripes, and dot patterns to connect past moments to our present selves. This unique design philosophy resonates with women in their early 20s to mid-30s, garnering strong support from them. The brand targets individuals who focus on their "noise," offering consistent comfort mixed with delightful colors, akin to a serene sea.