SMILECODE

SMILECODE, pronounced as “スマイルコード” in Japanese, was established in 2024 in Japan as a unisex mode brand. The brand is distinguished by its diverse lineup of items centered around the unique individuality of various Asian brands. This distinct approach resonates well with its target audience of 25 to 35-year-olds, both men and women, who appreciate fashion that reflects personal expression and diversity. As a curated select store, SMILECODE offers a fresh perspective on style, presenting a meticulously chosen selection of pieces that embody the essence of each featured brand, thereby enriching the fashion landscape with authentic and innovative designs.