AOIRO

AOIRO is a men's streetwear brand founded in Korea in 2023. It features a product lineup that reinterprets workwear and military wear with a street mood, and is supported by streetwear enthusiasts in their teens to 30s and those who can afford high-priced clothes. AOIRO incorporates the color red, which is contrary to the brand name "blue," and develops unique designs that emphasize manual work in the production process. It uniquely expresses a rebellious mood inspired by Japanese street fashion and proposes a new style that harmonizes Eastern and Western aesthetics.