ACHICHI

Achich ｜ Achich is a unisex street brand from Korea. The brand concept is "Chichi (멋부리는) + acc (악세사리)," where accessories (악세사리) symbolize happiness and the color pink. On the planet Achich, to bring happiness to people, they pack in lots of sparkle and send it to Earth. The representative item is the "Happiness Fairy," and all of Achich's products primarily feature unique handmade rings. The design characteristics include themes of space, sparkle, fairies, and pink. The brand offers a wide range of kitsch and unique accessories, mainly supported by K-pop fans in their 20s and 30s. All of Achich's accessories are handmade, characterized by their kitsch and unique designs.