ALICE MARTHA

Alice Martha ｜ Alice Martha is a women's casual brand originating from South Korea. The name Alice, symbolizing "youth and elegance," and Martha, representing a "dignified lady," combine to form Alice Martha, aiming to create designs that suit all women. Signature items include Erin, Erin Mini, and Beny. The Alice line is characterized by youthful casualness and a wide variety of color options, while the Martha line features modern and feminine sensibilities. The brand proposes designs that pursue simplicity and elegance based on minimalism, coexisting with a classic atmosphere. It is a practical and rational brand targeted at women in their early twenties to late thirties. Alice Martha has received the APLF Award at APLF Fashion Access in both 2017 and 2024.