Avofofo

Avofofo ｜ Avofofo is a Korean girly brand aimed at women. The brand expresses inspiration derived from travels in Portugal and embraces the concept of "wanting to become a cute grandma." The brand name "Avofofo" means "cute grandpa, grandma" in Portuguese. Representative items include bags and cushions, characterized by designs that are inspired by Portuguese aesthetics and reinterpreted in a Korean style. The designs predominantly feature sky blue, check patterns, stripes, and floral motifs. The allure lies in the pastel tones of the color palette. The product lineup does not follow trends but maintains a consistent brand mood throughout its offerings. The main customer demographic consists of women in their late 20s to 30s, and the brand has gained popularity on Instagram (@avofofo).