🇰🇷BEOSEOSA

BEOSEOSA, founded in 2021 in South Korea, is a unisex casual brand characterized by elements that are easily encountered in everyday life, gaining popularity among women in their early to mid-20s. The brand concept revolves around enjoying sweet little joys in daily life, inspired by the ecological benefits, meaning, and morphological characteristics of mushrooms. With humorous and approachable designs, the brand offers moments of joy and surprise in everyday encounters.