calloutnewyear(cony)

calloutnewyear(cony) | calloutnewyear(cony) is a women's casual brand established in 2024 in South Korea. Known for its practical item lineup including pants, tops, and sweatshirts, the brand resonates with women in their 20s and 30s, especially Gen Z, who are engaged in emotional consumption and immersed in the brand’s mood and world. Inspired by the 90s street mood, it presents a vintage aesthetic reinterpreted with a modern twist, featuring playful graphics and loose silhouettes, all while incorporating the identity of the コニー character in key details.