colorblind.

Colorblind. | Colorblind is a unisex street brand from South Korea. It upholds values of avoiding discrimination based on prejudice and respecting individual differences. A representative item is the Paw Wow Cat Black Short Sleeve T-Shirt, which uses an octopus logo to create a cute yet chic atmosphere, aiming for strong recognition among consumers. The brand primarily focuses on tops that emphasize prints, targeting mainly women in their teens to twenties. It aims to balance cuteness and chicness, distinguishable from other brands with its unique designs.