D-ANTIDOTE

D-Antidote｜D-Antidote is a Korean unisex casual brand. Based on a 'cross-over' concept inspired by diverse youth cultures and street styles, combined with the brand's unique aesthetic values projected into its design worldview (Aesthetica), it offers contemporary tailoring with a genderless mood, skillfully blending sporty and casual designs. This creates a trendy and cool K-fashion designer brand. As the brand name 'The Antidote' suggests, it aims to serve as an antidote to fashion trends that are easily consumed and fleeting, striving to upgrade consumers' fashion sense. The brand's representative items are clothing, characterized by designs that aim to be an antidote to superficial fashion trends consumed in an instant. It is supported by an age and gender-diverse customer base ranging from their 20s to 40s, and collaborates with various major brands. Currently, collaborative products with the global brand Umbro are attracting attention.