DARED

dared ｜ＤＥＡＲＤ is a South Korean fashion brand for women. It challenges gender boundaries and promotes bold and adventurous designs. Drawing inspiration from a variety of cultures—such as past music, fashion, films, paintings, and architecture—dared reinterprets and creates new works. Its signature items are leather pieces characterized by paneling, studs, and designs that are both girly and androgynous. The brand also incorporates hidden details and asymmetrical points, providing accents even in simple looks. The main customer base comprises women in their twenties and thirties.