DARLING, YOU ARE BAD

Darling, you are bad | "Darling, You Are Bad" is a South Korean feminine brand. 달링유어배드는 어디에서도 찾아볼 수 없던 매혹적이고 관능적인 무드를 아름답게 만들어 나갑니다. It beautifully creates an enchanting and sensual mood that cannot be found anywhere else. The brand exists for all the "darlings" with their unique charm. The word "BAD" carries the meanings of both "bad/dangerous" and "fascinating/cool," symbolizing a romantic and beautiful brand that may seem dangerous. Its representative item is the LACE SHIRRING SHIRT in BLACK & RED, and the signature symbol is the red rose. The design characteristics focus on a sexy and captivating mood, primarily using black, red, and purple. The product lineup includes trendy yet distinctly brand-identity-reflective feminine, sexual, and romantic items. The customer base consists of women in their early 20s to early 30s.