DISCODONUT

Discodonut | Disc Donut is a Korean women's street brand. The concept is "a genderless design that expresses the wild lifestyle of a lovable and lively girl, just like the meeting and harmony of two different things like disco and donuts." The representative items are crop tops and windbreakers, featuring designs where disco balls and donuts are integrated. They offer a diverse product lineup with various elements such as graphics, logos, and colors, combined with functional designs. The target audience is women in their 20s who have their own lifestyles, such as riders, campers, and runners.