GENERAL IDEA

GENERAL IDEA | GENERAL IDEA is a women's casual brand established in 2003 in South Korea. Renowned for its modern casual lineup that embodies a classic atmosphere while incorporating street and high-end moods, it garners support from women in their 20s to 40s. The brand aims to share the sensibility of "GENERAL IDEA" with a broader audience, offering a unique identity through its distinctive style. The collection prominently features its signature item, the cardigan, which perfectly encapsulates the blend of classic and contemporary elements that define GENERAL IDEA's aesthetic.