GROOVE RHYME

GROOVE RHYME | Groove Rhyme is a new-age street casual brand that originated in South Korea. The name means "repetition of fun," and the brand pursues the rearrangement of new materials and details. Representative items include casual wear such as T-shirts and hoodies, characterized by modern and highly functional designs. The brand has garnered a lot of attention by featuring Yuqi of the popular K-POP group (G)I-DLE as a model.