HARDCORE HAPPINESS

HARDCOREHAPPINESS | HARDCOREHAPPINESS is a casual brand for women originating from Korea. It incorporates high-end designs into casual wear and, under the slogan "Depends on your mood," proposes trends that resonate with customers' sensibilities. The signature item is women's blouses, which feature edgy designs representing the brand's abbreviation. The lineup includes blouses, knits, and more, pursuing the trendiest styles. The target demographic is women aged 20 to 35.