it doesn't matter.

"itdoesntmatter. | itdoesntmatter is a Korean girly brand for women. The brand concept is 'IT DOESN'T MATTER.', proposing that individuals find their true color through various color items. The representative item is the Doodle piercing, known for its kitsch and bold design. The brand offers a wide variety of color items, including kitsch and girly jewelry and hair accessories. It is a brand targeted at women aged 18-35 who enjoy self-expressive fashion."