IUGAMAKARAS

IUGAMAKARAS | IUGAMAKARAS is a Korean unisex casual brand. "IUGAMAKARAS" means a brand that is liberated from fixed concepts, demonstrates the value of diversity, and pursues variety through new endeavors without relying on a single concept. Representative items include the Knotted Backpack, Studded Leather Shoulder Bag, Triple Covered Crow Buckle Bag, and the H-Buckle Holster Bag. These items are characterized by "participatory design," allowing users to arrange them freely according to their preferences and personalities, and unique designs utilizing car seat materials, seat belt webbing, and creative buckles. Despite offering experimental and individualistic designs, they propose items that anyone can wear in everyday life. Their main target audience is women in their 20s.