kchmnd

kchmnd ｜ kchmnd was established in 2020 in KR as a women's girly brand. Known for its playful and nostalgic designs inspired by 90s Japanese anime and retro pop culture, the brand features distinctive accessories such as grip toks, phone cases, and keychains. These items, characterized by vibrant color palettes and glittery finishes, have garnered the support of primarily Gen Z and young Millennials. These trend-conscious, design-oriented individuals appreciate KitschMind's offerings for their self-expressive and emotional appeal. The brand’s focus on creativity and individuality resonates with those who enjoy both gifting and personalizing their phone setups.