KUYRI

KUYRI is a unisex clothing brand originating from South Korea. Items featuring the brand's heart-shaped logo have gained popularity worldwide, and the brand is set to debut in the Japanese market starting in 2024. KUYRI offers a diverse range of designs aimed at promoting genderless style, characterized by its modern and playful items. The brand name is derived from the abbreviation of "Key to Your Identity," embodying the concept of being a key to expressing one's true self.