neversaynever®︎

neversaynever®︎, also known as neversaynever®︎, was established in 2022 in Japan as a unisex street brand. The brand is characterized by its wide silhouette items that are both stylish for everyday wear and suitable for intense movements such as dance, making it popular among dancers. With vivid accessories and playful designs like the "mask beanie" and the "MAKE 2 U" kissed cap, the brand has attracted a following among young adults, primarily aged 18 to late 20s with a 40:60 male to female ratio. Its signature item, the authentic love nylon cap, worn by K-pop group IVE's REI, has also garnered significant attention from Korean fans, further amplifying its global appeal.