poie

poie ｜ poie was established in 2022 in South Korea as a women’s casual brand. The brand is gaining support from women in their 20s who appreciate a blend of girlish charm and gorp core style. Known for its collection of casual accessories, poie draws inspiration from pale colors with low chroma and soft, round forms. Its signature item, the "hole string po backpack," encapsulates the brand’s ethos—offering a playful yet functional design that mirrors its core philosophy of crafting and producing indifferently girlish products.