projet

Projet | Projet is a casual brand for Korean women. Projet uses unique textured materials and is based on the concept of collecting colors and shapes. It began as a small project to create real objects from sketches drawn in notebooks. The aim is to give form and meaning to spontaneous ideas and rough sketches. The brand's signature items are bags, characterized by their simple and textured designs. The items are easy to use in everyday life and can match various styles. The target demographic is women in their 20s and 30s who prefer a neat and clean look. By eliminating excessive decoration, the brand offers items that allow for understated and enjoyable daily styling.