PSYCHO

PSYCHO, pronounced "Saiko", is a unisex street brand from Hong Kong. Established in the emotionally turbulent year of 2020, the brand is based on the concept of "expressing the thoughts of people with mental health issues through graphics, and encouraging them to feel cool and empowered." Their notable items include the Attention Seeker sweatshirt and the I Me Myself T-shirt, characterized by the brand's theme color, orange. Orange symbolizes the world perceived by individuals with color vision deficiencies and is designed to evoke understanding and empathy for people with mental health issues.