RURU

Ruru｜Ruru is a Korean casual brand for women. Inspired by the name of the high-class call girl, Lulu, who appears in "Abbey Montagne," the brand upholds the concept of free-spirited and beautiful jewelry. Its representative items include the Mix Tail Necklace and the Fishbone Necklace, characterized by a casual yet urban atmosphere. Additionally, while featuring trendy designs, the brand avoids fleeting fashions and is known for using unique materials. The target demographic is women in their early to mid-20s.