Soworlian

Soworlian｜Soworlian was established in 2020 in KR as a women’s casual brand. Known for its products that frequently come in handy in daily life, Soworlian designs with trendy fabrics. These characteristics have earned it a strong following among 70% of customers in their 10s and 20s, and 30% of customers over 30, predominantly women. Soworlian has never engaged in free sponsorships or promotions, yet influencers and celebrities, such as NewJeans’ Minji, who purchased and showcased the brand's signature pencil case in a live broadcast, often choose Soworlian as a personal favorite.