SWAGGER

SWAGGER, pronounced SWAGGER in Japanese, was established in 1999 in Japan as a unisex street brand. It is renowned for its casual items with a focus on cut and sewn features, capturing the essence of street culture, music, and subcultures. Since its inception, SWAGGER has garnered support from men in their mid-20s to mid-40s due to its unique design strength, prominently featuring the SWG logo and graphics that have become a symbol of the brand. Although there was a period of inactivity, the brand retained deep-rooted popularity and was beloved by famous rappers and artists globally.