XOEINSEOUL

XOEINSEOUL | Xoe in Seoul is a girly brand aimed at Korean women. It sets forth the story of "Xoe," a girl living in the city of Seoul who dreams of romantic holidays amidst her repetitive daily life. Their signature item is the Ribbon-less Bustier Dress, characterized by a logo design that conveys an urban sensibility. The brand offers designs that integrate romanticism into daily wear, targeting women in their 20s. It is a brand that proposes a romantic and kitschy look.