Official Shop

🇰🇷aoyu

aoyu | aoyu was founded in 2025 in South Korea as a women's girly brand. Featuring clothing with girly sensibilities and lovely moods, it is favored by women in their late teens to late 20s. Crafted from soft and cozy materials suitable for daily use, the designs add lovely charm with minimal yet endearing details. The signature item, the frill-check shoulder bag, combines practicality with cuteness and is loved by many. Aoyu is a sustainable brand that values an honest production process and cares for the environment.

Popular ranking

Shirring Layered Long-Sleeved T-Shirt

Levit Two-Way Hooded Zip-Up 2color

LAYERED DRAPE CAP

Buckle Leather Half Middle Boots

SOFT DOT SHOULDER BAG (2COLOR)

Layered halter neck off-shoulder sweatshirt set

Dot Puff Cap Sleeve Blouse

Belt Detail Span Shorts

Soft pink lace off-shoulder

STITCH DENIM PLEATS MIDI SKIRT

Layered Midi T-shirt (3color)

Mat Washing Strap Shoulder Bag Crossbag (3colors)

VINTAGE ROSE 3/4 T-SHIRT IVORY

unbalanced diagonal collar double short jacket

Jackets/Outerwear

Black frill-check shoulder bag

STAR FRILL BAG (3COLOR)

Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag

Low Black Glossy Leather bobusang Shoulder Bag Cross Bag

Buckle Strap Shoulder Bag

FLUFFY GUINEA PIG OPEN RING (4COLOR)

Shirring Buckle 2Way mini Shoulder Bag

VINTAGE STRIPE SHOULDER BAG

LACE COLLAR DOT PUFF BLOUSE IVORY

BEAR CHECK FOLDING UMBRELLA (2COLOR)

Fashion Accessories

STITCH POCKET DENIM JACKET

Jackets/Outerwear

Dot Layered Slim Off-Shoulder T-Shirt

Checkered halter neck off-shoulder flared top

STAR SHIRRING BACK PACK BLACK

Flower lace midi skirt

Two-way Shirring Zip-Up Jacket

Jackets/Outerwear

Dot see-through Halterneck Layered T-shirt Set

NOIR SOFT FUR JOGGER JK

Jackets/Outerwear

RIBBON PUFF SHIRRING BLOUSE (2COLOR)

PASTEL FLOWER LACE SLEEVELESS (2COLOR)

SCARF FRILL SLEEVELESS DRESS

Star Flower Silver Chain Bracelet

flower frill eyelet mini-dress

SEASON ROLL-UP WIDE DENIM

RIBBON LACE EMBOSS SHOULDER & CROSS BAG

Star embroidery point AirPod case (4colors)

Smartphone Accessories

Rabbit Drop String Patch Backpack (2color)

Soft Off-Shoulder Knitwear (2color)

STRIPE STAR SNEAKERS (2COLOR)

Angora Half-Puff Short-Sleeved Knitwear (2color)

check ribbon shoulder bag

BUTTON POINT PLEATED MINI SKIRT (2COLOR)

RIBBON HALTER PEPLUM TOP BLACK

Star stitch balloon wide denim pants

STRAWBERRY SILVER BALL CHAIN NECKLACE

DOT LETTERING SHORT SLEEVE T-SHIRT

RIBBON CANG CANG LACE SKIRT (2COLOR)

STRIPE PUFF BLOUSE LAVENDER

ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE

COLLAR OVER KNEE SOCKS (2COLOR)

Fashion Accessories

BIG DOT HOODED WINDBREAKER

Jackets/Outerwear

DOT SCARF LACE BLOUSE (2color)

RIBBON STRAP TIERED TULLE MAXI DRESS

U-neck Angora Half Short-Sleeved Knitwear

Rose Chiffon Strap Belt

Fashion Accessories

Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag

Pocket Suede Wide Leather Belt (2colors)

Fashion Accessories

star pattern denim pocket backpack

Star Padding Mini Case (2color)

Smartphone Accessories

Shirring Lace Slim Sleeveless Bustier(2color)

Twisted Detail Slim Cardigan (4color)

Slim Fit Stripe Bustier Two Piece Set

STUD BOLD LEATHER BELT

Fashion Accessories

Heart bead silver ring

STRIPE RIBBON PUFF BLOUSE

STRAWBERRY SILVER RING

SHIRRING STRIPE SLEEVELESS BLUE

DOT SQUARE GLASSES (2COLOR)

Fashion Accessories

SIDE BUTTON COLLAR TEE (2COLOR)

DOT FRILL CANG CANG MINI SKIRT (2COLOR)

STRIPE COLORED FLARE SKIRT

SLIM SHIRRING COLLAR BLOUSE IVORY

SHIRRING STRAP MIDI SKIRT (2COLOR)

SAILOR RIBBON TOP BLACK

STRETCH CUT-OFF CAPRI PANTS

LACE VINTAGE WASHED BOOTCUT DENIM PANTS

LAYERED COLOR-BLOCK SLEEVES (3COLOR)

2-WAY CARGO WIDE PANTS (3COLOR)

DOT STAR SLIM TIE (2COLOR)

Fashion Accessories

ANGEL LETTERING LAYERED NECKLACE

Frill Banded Waist Layered Skirt Pantskirt Pants

CHIFFON LACE MIDI SKIRT (2COLOR)

race leg warmer(2color)

Fashion Accessories

soft loose-fit frill shirt blouse

Cow Pattern Pony Belt(2color)

Fashion Accessories

STUD BOLD LEATHER BELT

Fashion Accessories

Browse by category

Tops Jackets/Outerwear Pants Skirts Dresses Bags Shoes Fashion Accessories Smartphone Accessories Accessories Hats Lucky Bags Others Setup

Coordinate

styling-11748

styling-11752

styling-11754

Items

aoyu（アオユ）の「Mat Washing Strap Shoulder Bag Crossbag (3colors)（Bags）」

aoyu（アオユ）の「VINTAGE ROSE 3/4 T-SHIRT IVORY（Tops）」

aoyu（アオユ）の「Shirring Layered Long-Sleeved T-Shirt（Tops）」

aoyu（アオユ）の「Levit Two-Way Hooded Zip-Up 2color （Tops）」

aoyu（アオユ）の「Low Black Glossy Leather bobusang Shoulder Bag Cross Bag（Bags）」

aoyu（アオユ）の「Shirring Buckle 2Way mini Shoulder Bag（Bags）」

aoyu（アオユ）の「SOFT DOT SHOULDER BAG (2COLOR)（Bags）」

aoyu（アオユ）の「STAR FRILL BAG (3COLOR)（Bags）」

aoyu（アオユ）の「Black frill-check shoulder bag （Bags）」

aoyu（アオユ）の「Buckle Leather Half Middle Boots（Shoes）」

aoyu（アオユ）の「Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag（Bags）」

aoyu（アオユ）の「STAR SHIRRING BACK PACK BLACK（Bags）」

aoyu（アオユ）の「Star embroidery point AirPod case (4colors)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「 Buckle Strap Shoulder Bag（Bags）」

aoyu（アオユ）の「STRIPE PUFF BLOUSE LAVENDER（Tops）」

aoyu（アオユ）の「unbalanced diagonal collar double short jacket（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「RIBBON STRAP TIERED TULLE MAXI DRESS（Dresses）」

aoyu（アオユ）の「Layered halter neck off-shoulder sweatshirt set（Tops）」

aoyu（アオユ）の「Belt Detail Span Shorts（Pants）」

aoyu（アオユ）の「Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag（Bags）」

aoyu（アオユ）の「RIBBON LACE EMBOSS SHOULDER & CROSS BAG（Bags）」

aoyu（アオユ）の「check ribbon shoulder bag（Bags）」

aoyu（アオユ）の「STRIPE STAR SNEAKERS (2COLOR)（Shoes）」

aoyu（アオユ）の「PASTEL FLOWER LACE SLEEVELESS (2COLOR)（Tops）」

aoyu（アオユ）の「DOT SQUARE GLASSES (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「star pattern denim pocket backpack（Bags）」

aoyu（アオユ）の「LACE COLLAR DOT PUFF BLOUSE IVORY（Tops）」

aoyu（アオユ）の「Flower lace midi skirt（Skirts）」

aoyu（アオユ）の「LAYERED DRAPE CAP（Hats）」

aoyu（アオユ）の「 Rabbit Drop String Patch Backpack (2color)（Bags）」

Small stock23%OFF

aoyu（アオユ）の「VINTAGE STRIPE SHOULDER BAG （Bags）」

aoyu（アオユ）の「Soft pink lace off-shoulder（Tops）」

aoyu（アオユ）の「STITCH POCKET DENIM JACKET（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Two-way Shirring Zip-Up Jacket（Jackets/Outerwear）」

Small stock26%OFF

Jackets/Outerwear

aoyu（アオユ）の「SEASON ROLL-UP WIDE DENIM（Pants）」

aoyu（アオユ）の「STRAWBERRY SILVER BALL CHAIN NECKLACE（Accessories）」

aoyu（アオユ）の「ANGEL LETTERING LAYERED NECKLACE（Accessories）」

aoyu（アオユ）の「Soft Off-Shoulder Knitwear (2color)（Tops）」

Small stock23%OFF

aoyu（アオユ）の「BEAR CHECK FOLDING UMBRELLA (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Checkered halter neck off-shoulder flared top（Tops）」

aoyu（アオユ）の「Layered Midi T-shirt (3color)（Tops）」

aoyu（アオユ）の「FLUFFY GUINEA PIG OPEN RING (4COLOR)（Accessories）」

aoyu（アオユ）の「flower frill eyelet mini-dress（Dresses）」

aoyu（アオユ）の「DOT STAR SLIM TIE (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「STITCH DENIM PLEATS MIDI SKIRT（Skirts）」

aoyu（アオユ）の「BIG DOT HOODED WINDBREAKER （Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Dot Layered Slim Off-Shoulder T-Shirt（Tops）」

aoyu（アオユ）の「Star Padding Mini Case (2color)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「Star Flower Silver Chain Bracelet（Accessories）」

aoyu（アオユ）の「soft loose-fit frill shirt blouse（Tops）」

aoyu（アオユ）の「Star stitch balloon wide denim pants（Pants）」

aoyu（アオユ）の「DOT FRILL CANG CANG MINI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「DOT SCARF LACE BLOUSE (2color)（Tops）」

aoyu（アオユ）の「Twisted Detail Slim Cardigan (4color)（Tops）」

aoyu（アオユ）の「COLLAR OVER KNEE SOCKS (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「NOIR SOFT FUR JOGGER JK（Jackets/Outerwear）」

Small stock29%OFF

Jackets/Outerwear

aoyu（アオユ）の「SCARF FRILL SLEEVELESS DRESS （Dresses）」

aoyu（アオユ）の「Dot see-through Halterneck Layered T-shirt Set（Tops）」

aoyu（アオユ）の「DOT LETTERING SHORT SLEEVE T-SHIRT （Tops）」

aoyu（アオユ）の「Check asymmetric button wide pants（Pants）」

aoyu（アオユ）の「RIBBON CANG CANG LACE SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「RIBBON PUFF SHIRRING BLOUSE (2COLOR)（Tops）」

aoyu（アオユ）の「LAYERED COLOR-BLOCK SLEEVES (3COLOR)（Tops）」

aoyu（アオユ）の「Slim Fit Stripe Bustier Two Piece Set（Setup）」

aoyu（アオユ）の「Shirring Lace Slim Sleeveless Bustier(2color)（Tops）」

aoyu（アオユ）の「Frill Banded Waist Layered Skirt Pantskirt Pants（Pants）」

aoyu（アオユ）の「STRAWBERRY SILVER RING（Accessories）」

aoyu（アオユ）の「U-neck Angora Half Short-Sleeved Knitwear（Tops）」

aoyu（アオユ）の「STRIPE RIBBON PUFF BLOUSE （Tops）」

aoyu（アオユ）の「Cow Pattern Pony Belt(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「SAILOR RIBBON TOP BLACK（Tops）」

aoyu（アオユ）の「race leg warmer(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「LACE VINTAGE WASHED BOOTCUT DENIM PANTS（Pants）」

aoyu（アオユ）の「Rose Chiffon Strap Belt（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「STUD BOLD LEATHER BELT（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「2-WAY CARGO WIDE PANTS (3COLOR)（Pants）」

aoyu（アオユ）の「CHIFFON LACE MIDI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「STRETCH CUT-OFF CAPRI PANTS（Pants）」

aoyu（アオユ）の「ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE （Tops）」

aoyu（アオユ）の「Pocket Suede Wide Leather Belt (2colors)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Heart bead silver ring （Accessories）」

aoyu（アオユ）の「BUTTON POINT PLEATED MINI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「RIBBON HALTER PEPLUM TOP BLACK（Tops）」

aoyu（アオユ）の「STRIPE COLORED FLARE SKIRT（Skirts）」

aoyu（アオユ）の「SHIRRING STRIPE SLEEVELESS BLUE（Tops）」

aoyu（アオユ）の「SLIM SHIRRING COLLAR BLOUSE IVORY（Tops）」

aoyu（アオユ）の「SHIRRING STRAP MIDI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「SIDE BUTTON COLLAR TEE (2COLOR)（Tops）」

aoyu（アオユ）の「Star Wide Balloon Fit Denim Pants（Pants）」

aoyu（アオユ）の「Cropped Fur Hooded Zip-Up (2color)（Tops）」

aoyu（アオユ）の「See-through layered lovely t-shirt（Tops）」

aoyu（アオユ）の「[Muffler SET] Off-shoulder button strap knitwear (3 colors)（Tops）」

aoyu（アオユ）の「Layered Double Collar Cardigan T-shirt (2color)（Tops）」

aoyu（アオユ）の「FLOWER BEAD JELLY SHOES（Shoes）」

aoyu（アオユ）の「half-neck layered knitwear（Tops）」

aoyu（アオユ）の「Stripe cropped hooded zip-up shot pants set-up two-piece（Setup）」

aoyu（アオユ）の「Bubble Wool Coloring Tteokbokki Cropped Mustang 2 colors（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Star Stitch Stripe Layered Tee（Tops）」

aoyu（アオユ）の「striped semi-bootcut leggings（Pants）」

aoyu（アオユ）の「U-neck Long-sleeved Tee (2 colors)（Tops）」

aoyu（アオユ）の「Pastel Round Knitwear Cardigan (2colors)（Tops）」

aoyu（アオユ）の「Puff scarf set flare dress 2colors（Dresses）」

aoyu（アオユ）の「Frill Half midi leggings（Pants）」

aoyu（アオユ）の「off-shoulder loose long-sleeve knitwear (2color)（Tops）」

aoyu（アオユ）の「Wantor Napping Lace Half-Neck T-Shirt（Tops）」

aoyu（アオユ）の「wool unbalanced pleats midi sk(2color)（Skirts）」

aoyu（アオユ）の「Soft wool two-button fur cropped jacket jumper (2colors)（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Ribbon beaded necklace （Fashion Accessories）」

Fashion Accessories