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🇰🇷aoyu

aoyu | aoyu was founded in 2025 in South Korea as a women's girly brand. Featuring clothing with girly sensibilities and lovely moods, it is favored by women in their late teens to late 20s. Crafted from soft and cozy materials suitable for daily use, the designs add lovely charm with minimal yet endearing details. The signature item, the frill-check shoulder bag, combines practicality with cuteness and is loved by many. Aoyu is a sustainable brand that values an honest production process and cares for the environment.

Popular ranking

Mat Washing Strap Shoulder Bag Crossbag (3colors)

Low Black Glossy Leather bobusang Shoulder Bag Cross Bag

FLOWER BEAD JELLY SHOES

Shirring Buckle 2Way mini Shoulder Bag

Shirring Layered Long-Sleeved T-Shirt

Belt Detail Span Shorts

Layered Double Collar Cardigan T-shirt (2color)

STRIPE PUFF BLOUSE LAVENDER

star pattern denim pocket backpack

Dot Puff Cap Sleeve Blouse

LACE COLLAR DOT PUFF BLOUSE IVORY

Angora Half-Puff Short-Sleeved Knitwear (2color)

Levit Two-Way Hooded Zip-Up 2color

VINTAGE ROSE 3/4 T-SHIRT IVORY

SOFT DOT SHOULDER BAG (2COLOR)

Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag

Buckle Leather Half Middle Boots

Black frill-check shoulder bag

PASTEL FLOWER LACE SLEEVELESS (2COLOR)

See-through layered lovely t-shirt

Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag

STAR SHIRRING BACK PACK BLACK

RIBBON STRAP TIERED TULLE MAXI DRESS

Soft Off-Shoulder Knitwear (2color)

DOT STAR SLIM TIE (2COLOR)

Fashion Accessories

check ribbon shoulder bag

SEASON ROLL-UP WIDE DENIM

Star Stitch Stripe Layered Tee

Cropped Fur Hooded Zip-Up (2color)

Flower lace midi skirt

Star embroidery point AirPod case (4colors)

Smartphone Accessories

unbalanced diagonal collar double short jacket

Jackets/Outerwear

Star stitch balloon wide denim pants

STRIPE STAR SNEAKERS (2COLOR)

[Muffler SET] Off-shoulder button strap knitwear (3 colors)

Layered Midi T-shirt (3color)

U-neck Angora Half Short-Sleeved Knitwear

DOT SQUARE GLASSES (2COLOR)

Fashion Accessories

SCARF FRILL SLEEVELESS DRESS

striped semi-bootcut leggings

half-neck layered knitwear

Rabbit Drop String Patch Backpack (2color)

soft loose-fit frill shirt blouse

BIG DOT HOODED WINDBREAKER

Jackets/Outerwear

STRAWBERRY SILVER BALL CHAIN NECKLACE

CHIFFON LACE MIDI SKIRT (2COLOR)

Two-way Shirring Zip-Up Jacket

Jackets/Outerwear

Buckle Strap Shoulder Bag

flower frill eyelet mini-dress

RIBBON LACE EMBOSS SHOULDER & CROSS BAG

RIBBON PUFF SHIRRING BLOUSE (2COLOR)

Dot Scarf Set Round Neck T-Shirt

Check asymmetric button wide pants

Layered halter neck off-shoulder sweatshirt set

DOT SCARF LACE BLOUSE (2color)

SAILOR RIBBON TOP BLACK

ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE

Soft pink lace off-shoulder

U-neck Long-sleeved Tee (2 colors)

SHIRRING STRIPE SLEEVELESS BLUE

Duck-Down Light Hooded Slim Lightweight Padded (2colors)

Jackets/Outerwear

Checkered halter neck off-shoulder flared top

Bubble Wool Coloring Tteokbokki Cropped Mustang 2 colors

Jackets/Outerwear

star cubic deniim pents

race leg warmer(2color)

Fashion Accessories

Star crop short-sleeved hoodie (2colors)

NOIR SOFT FUR JOGGER JK

Jackets/Outerwear

Dot Layered Slim Off-Shoulder T-Shirt

Stud Side Pintuck Wide Pants (2colors)

Rose Chiffon Strap Belt

Fashion Accessories

Star Padding Mini Case (2color)

Smartphone Accessories

Slim Fit Stripe Bustier Two Piece Set

[Bag set] Red checkered frill blouse

COLLAR OVER KNEE SOCKS (2COLOR)

Fashion Accessories

SIDE BUTTON COLLAR TEE (2COLOR)

STRIPE COLORED FLARE SKIRT

2-WAY CARGO WIDE PANTS (3COLOR)

wool unbalanced pleats midi sk(2color)

off-shoulder loose long-sleeve knitwear (2color)

Ribbon flared midi skirt

Wantor Napping Lace Half-Neck T-Shirt

ANGEL LETTERING LAYERED NECKLACE

Pocket Suede Wide Leather Belt (2colors)

Fashion Accessories

Layered Slit Pleats Burton Midi Skirt

pintuck ribbon strap dress (2colors)

Frill Half midi leggings

frill chiffon see-through sleeveless (2colors)

frill banding midi skirt (2color)

Shirring Lace Slim Sleeveless Bustier(2color)

Dot see-through Halterneck Layered T-shirt Set

Twisted Detail Slim Cardigan (4color)

Star Flower Silver Chain Bracelet

Heart bead silver ring

STUD BOLD LEATHER BELT

Fashion Accessories

STUD BOLD LEATHER BELT

Fashion Accessories

Ribbon beaded necklace

Fashion Accessories

STRIPE RIBBON PUFF BLOUSE

STRAWBERRY SILVER RING

Cow Pattern Pony Belt(2color)

Fashion Accessories

RIBBON CANG CANG LACE SKIRT (2COLOR)

Flower Blue Silver Ring

BUTTON POINT PLEATED MINI SKIRT (2COLOR)

wool banding checkered midi skirt

frill cancan mini skirt

Pastel Round Knitwear Cardigan (2colors)

Studded denim pants

DOT LETTERING SHORT SLEEVE T-SHIRT

DOT FRILL CANG CANG MINI SKIRT (2COLOR)

Browse by category

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Items

aoyu（アオユ）の「Mat Washing Strap Shoulder Bag Crossbag (3colors)（Bags）」

aoyu（アオユ）の「VINTAGE ROSE 3/4 T-SHIRT IVORY（Tops）」

aoyu（アオユ）の「Shirring Buckle 2Way mini Shoulder Bag（Bags）」

aoyu（アオユ）の「Low Black Glossy Leather bobusang Shoulder Bag Cross Bag（Bags）」

aoyu（アオユ）の「SOFT DOT SHOULDER BAG (2COLOR)（Bags）」

aoyu（アオユ）の「Shirring Layered Long-Sleeved T-Shirt（Tops）」

aoyu（アオユ）の「Levit Two-Way Hooded Zip-Up 2color （Tops）」

aoyu（アオユ）の「Black frill-check shoulder bag （Bags）」

aoyu（アオユ）の「Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag（Bags）」

aoyu（アオユ）の「Buckle Leather Half Middle Boots（Shoes）」

aoyu（アオユ）の「STRIPE PUFF BLOUSE LAVENDER（Tops）」

aoyu（アオユ）の「FLOWER BEAD JELLY SHOES（Shoes）」

aoyu（アオユ）の「STAR SHIRRING BACK PACK BLACK（Bags）」

aoyu（アオユ）の「 Buckle Strap Shoulder Bag（Bags）」

aoyu（アオユ）の「STRIPE STAR SNEAKERS (2COLOR)（Shoes）」

aoyu（アオユ）の「check ribbon shoulder bag（Bags）」

aoyu（アオユ）の「Star embroidery point AirPod case (4colors)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「LACE COLLAR DOT PUFF BLOUSE IVORY（Tops）」

aoyu（アオユ）の「RIBBON STRAP TIERED TULLE MAXI DRESS（Dresses）」

aoyu（アオユ）の「PASTEL FLOWER LACE SLEEVELESS (2COLOR)（Tops）」

aoyu（アオユ）の「See-through layered lovely t-shirt（Tops）」

aoyu（アオユ）の「STAR FRILL BAG (3COLOR)（Bags）」

aoyu（アオユ）の「Belt Detail Span Shorts（Pants）」

aoyu（アオユ）の「Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag（Bags）」

aoyu（アオユ）の「Stripe cropped hooded zip-up shot pants set-up two-piece（Setup）」

aoyu（アオユ）の「star pattern denim pocket backpack（Bags）」

aoyu（アオユ）の「Cropped Fur Hooded Zip-Up (2color)（Tops）」

aoyu（アオユ）の「unbalanced diagonal collar double short jacket（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「DOT STAR SLIM TIE (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Flower lace midi skirt（Skirts）」

aoyu（アオユ）の「RIBBON LACE EMBOSS SHOULDER & CROSS BAG（Bags）」

aoyu（アオユ）の「DOT SQUARE GLASSES (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「STRAWBERRY SILVER BALL CHAIN NECKLACE（Accessories）」

aoyu（アオユ）の「ANGEL LETTERING LAYERED NECKLACE（Accessories）」

aoyu（アオユ）の「 Rabbit Drop String Patch Backpack (2color)（Bags）」

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aoyu（アオユ）の「Soft pink lace off-shoulder（Tops）」

aoyu（アオユ）の「SEASON ROLL-UP WIDE DENIM（Pants）」

aoyu（アオユ）の「[Muffler SET] Off-shoulder button strap knitwear (3 colors)（Tops）」

aoyu（アオユ）の「flower frill eyelet mini-dress（Dresses）」

aoyu（アオユ）の「Layered Midi T-shirt (3color)（Tops）」

aoyu（アオユ）の「Layered halter neck off-shoulder sweatshirt set（Tops）」

aoyu（アオユ）の「DOT LETTERING SHORT SLEEVE T-SHIRT （Tops）」

aoyu（アオユ）の「Star Flower Silver Chain Bracelet（Accessories）」

aoyu（アオユ）の「Bubble Wool Coloring Tteokbokki Cropped Mustang 2 colors（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「half-neck layered knitwear（Tops）」

aoyu（アオユ）の「Layered Double Collar Cardigan T-shirt (2color)（Tops）」

aoyu（アオユ）の「Star Stitch Stripe Layered Tee（Tops）」

aoyu（アオユ）の「Two-way Shirring Zip-Up Jacket（Jackets/Outerwear）」

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Jackets/Outerwear

aoyu（アオユ）の「soft loose-fit frill shirt blouse（Tops）」

aoyu（アオユ）の「Star Padding Mini Case (2color)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「Star stitch balloon wide denim pants（Pants）」

aoyu（アオユ）の「Frill Half midi leggings（Pants）」

aoyu（アオユ）の「BIG DOT HOODED WINDBREAKER （Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Puff scarf set flare dress 2colors（Dresses）」

aoyu（アオユ）の「U-neck Long-sleeved Tee (2 colors)（Tops）」

aoyu（アオユ）の「Checkered halter neck off-shoulder flared top（Tops）」

aoyu（アオユ）の「Soft Off-Shoulder Knitwear (2color)（Tops）」

Small stock7%OFF

aoyu（アオユ）の「striped semi-bootcut leggings（Pants）」

aoyu（アオユ）の「SCARF FRILL SLEEVELESS DRESS （Dresses）」

aoyu（アオユ）の「frill cancan mini skirt（Skirts）」

Small stock7%OFF

aoyu（アオユ）の「[Bag set] Red checkered frill blouse（Tops）」

Small stock7%OFF

aoyu（アオユ）の「Wantor Napping Lace Half-Neck T-Shirt（Tops）」

aoyu（アオユ）の「DOT FRILL CANG CANG MINI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「STRIPE RIBBON PUFF BLOUSE （Tops）」

aoyu（アオユ）の「Check asymmetric button wide pants（Pants）」

aoyu（アオユ）の「RIBBON PUFF SHIRRING BLOUSE (2COLOR)（Tops）」

aoyu（アオユ）の「STRETCH CUT-OFF CAPRI PANTS（Pants）」

aoyu（アオユ）の「Dot Layered Slim Off-Shoulder T-Shirt（Tops）」

aoyu（アオユ）の「wool unbalanced pleats midi sk(2color)（Skirts）」

aoyu（アオユ）の「STUD BOLD LEATHER BELT（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「2-WAY CARGO WIDE PANTS (3COLOR)（Pants）」

aoyu（アオユ）の「LACE VINTAGE WASHED BOOTCUT DENIM PANTS（Pants）」

aoyu（アオユ）の「Pastel Round Knitwear Cardigan (2colors)（Tops）」

aoyu（アオユ）の「RIBBON CANG CANG LACE SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「DOT SCARF LACE BLOUSE (2color)（Tops）」

aoyu（アオユ）の「Ribbon beaded necklace （Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「RIBBON HALTER PEPLUM TOP BLACK（Tops）」

aoyu（アオユ）の「LAYERED COLOR-BLOCK SLEEVES (3COLOR)（Tops）」

aoyu（アオユ）の「SAILOR RIBBON TOP BLACK（Tops）」

aoyu（アオユ）の「COLLAR OVER KNEE SOCKS (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Dot see-through Halterneck Layered T-shirt Set（Tops）」

aoyu（アオユ）の「Slim Fit Stripe Bustier Two Piece Set（Setup）」

aoyu（アオユ）の「Oversized fit leather cropped jacket collar jumper（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「wool banding checkered midi skirt（Skirts）」

aoyu（アオユ）の「off-shoulder loose long-sleeve knitwear (2color)（Tops）」

aoyu（アオユ）の「Cow Pattern Pony Belt(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「CHIFFON LACE MIDI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「Shirring Lace Slim Sleeveless Bustier(2color)（Tops）」

aoyu（アオユ）の「Twisted Detail Slim Cardigan (4color)（Tops）」

aoyu（アオユ）の「U-neck Angora Half Short-Sleeved Knitwear（Tops）」

aoyu（アオユ）の「Dot Scarf Set Round Neck T-Shirt（Tops）」

aoyu（アオユ）の「Star crop short-sleeved hoodie (2colors)（Tops）」

aoyu（アオユ）の「STRAWBERRY SILVER RING（Accessories）」

aoyu（アオユ）の「Ribbon flared midi skirt（Skirts）」

Small stock9%OFF

aoyu（アオユ）の「Rose Chiffon Strap Belt（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Stud Side Pintuck Wide Pants (2colors)（Pants）」

aoyu（アオユ）の「SIDE BUTTON COLLAR TEE (2COLOR)（Tops）」

aoyu（アオユ）の「pintuck ribbon strap dress (2colors)（Dresses）」

aoyu（アオユ）の「NOIR SOFT FUR JOGGER JK（Jackets/Outerwear）」

Small stock10%OFF

Jackets/Outerwear

aoyu（アオユ）の「ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE （Tops）」

aoyu（アオユ）の「SHIRRING STRIPE SLEEVELESS BLUE（Tops）」

aoyu（アオユ）の「race leg warmer(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Pocket Suede Wide Leather Belt (2colors)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Frill Banded Waist Layered Skirt Pantskirt Pants（Pants）」

aoyu（アオユ）の「star cubic deniim pents（Pants）」

aoyu（アオユ）の「Soft wool two-button fur cropped jacket jumper (2colors)（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Flower Blue Silver Ring （Accessories）」

aoyu（アオユ）の「BUTTON POINT PLEATED MINI SKIRT (2COLOR)（Skirts）」