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🇰🇷aoyu

aoyu | aoyu was founded in 2025 in South Korea as a women's girly brand. Featuring clothing with girly sensibilities and lovely moods, it is favored by women in their late teens to late 20s. Crafted from soft and cozy materials suitable for daily use, the designs add lovely charm with minimal yet endearing details. The signature item, the frill-check shoulder bag, combines practicality with cuteness and is loved by many. Aoyu is a sustainable brand that values an honest production process and cares for the environment.

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Mat Washing Strap Shoulder Bag Crossbag (3colors)

LAYERED DRAPE CAP

VINTAGE ROSE 3/4 T-SHIRT IVORY

Buckle Strap Shoulder Bag

Dot Puff Cap Sleeve Blouse

Shirring Layered Long-Sleeved T-Shirt

VINTAGE STRIPE SHOULDER BAG

Levit Two-Way Hooded Zip-Up 2color

LAYERED COLLAR DOUBLE BUTTON TOP

Black frill-check shoulder bag

SOFT DOT SHOULDER BAG (2COLOR)

Buckle Leather Half Middle Boots

STITCH DENIM PLEATS MIDI SKIRT

Checkered halter neck off-shoulder flared top

STAR SHIRRING BACK PACK BLACK

Shirring Buckle 2Way mini Shoulder Bag

STITCH POCKET DENIM JACKET

Jackets/Outerwear

Two-way Shirring Zip-Up Jacket

Jackets/Outerwear

STAR FRILL BAG (3COLOR)

NOIR SOFT FUR JOGGER JK

Jackets/Outerwear

COLLAR OVER KNEE SOCKS (2COLOR)

Fashion Accessories

RIBBON STRAP TIERED TULLE MAXI DRESS

BEAR CHECK FOLDING UMBRELLA (2COLOR)

Fashion Accessories

ANGEL LETTERING LAYERED NECKLACE

Dot Layered Slim Off-Shoulder T-Shirt

FLUFFY GUINEA PIG OPEN RING (4COLOR)

Frill Banded Waist Layered Skirt Pantskirt Pants

STRAWBERRY SILVER BALL CHAIN NECKLACE

Layered halter neck off-shoulder sweatshirt set

Star embroidery point AirPod case (4colors)

Smartphone Accessories

Rabbit Drop String Patch Backpack (2color)

DOT SQUARE GLASSES (2COLOR)

Fashion Accessories

2-WAY CARGO WIDE PANTS (3COLOR)

STRIPE PUFF BLOUSE LAVENDER

star pattern denim pocket backpack

Cow Pattern Pony Belt(2color)

Fashion Accessories

Soft pink lace off-shoulder

STUD BOLD LEATHER BELT

Fashion Accessories

U-neck Angora Half Short-Sleeved Knitwear

Rose Chiffon Strap Belt

Fashion Accessories

Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag

Pocket Suede Wide Leather Belt (2colors)

Fashion Accessories

Star Padding Mini Case (2color)

Smartphone Accessories

check ribbon shoulder bag

Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag

Star Flower Silver Chain Bracelet

Slim Fit Stripe Bustier Two Piece Set

STUD BOLD LEATHER BELT

Fashion Accessories

Heart bead silver ring

STRIPE RIBBON PUFF BLOUSE

BIG DOT HOODED WINDBREAKER

Jackets/Outerwear

STRAWBERRY SILVER RING

ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE

RIBBON CANG CANG LACE SKIRT (2COLOR)

LACE COLLAR DOT PUFF BLOUSE IVORY

BUTTON POINT PLEATED MINI SKIRT (2COLOR)

SHIRRING STRIPE SLEEVELESS BLUE

RIBBON LACE EMBOSS SHOULDER & CROSS BAG

SIDE BUTTON COLLAR TEE (2COLOR)

DOT LETTERING SHORT SLEEVE T-SHIRT

DOT FRILL CANG CANG MINI SKIRT (2COLOR)

RIBBON PUFF SHIRRING BLOUSE (2COLOR)

STRIPE COLORED FLARE SKIRT

SLIM SHIRRING COLLAR BLOUSE IVORY

SHIRRING STRAP MIDI SKIRT (2COLOR)

DOT SCARF LACE BLOUSE (2color)

SAILOR RIBBON TOP BLACK

SEASON ROLL-UP WIDE DENIM

SCARF FRILL SLEEVELESS DRESS

RIBBON HALTER PEPLUM TOP BLACK

STRETCH CUT-OFF CAPRI PANTS

LACE VINTAGE WASHED BOOTCUT DENIM PANTS

LAYERED COLOR-BLOCK SLEEVES (3COLOR)

DOT STAR SLIM TIE (2COLOR)

Fashion Accessories

STRIPE STAR SNEAKERS (2COLOR)

Angora Half-Puff Short-Sleeved Knitwear (2color)

CHIFFON LACE MIDI SKIRT (2COLOR)

PASTEL FLOWER LACE SLEEVELESS (2COLOR)

race leg warmer(2color)

Fashion Accessories

Soft Off-Shoulder Knitwear (2color)

soft loose-fit frill shirt blouse

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Items

aoyu（アオユ）の「Mat Washing Strap Shoulder Bag Crossbag (3colors)（Bags）」

aoyu（アオユ）の「VINTAGE ROSE 3/4 T-SHIRT IVORY（Tops）」

aoyu（アオユ）の「Shirring Layered Long-Sleeved T-Shirt（Tops）」

aoyu（アオユ）の「Levit Two-Way Hooded Zip-Up 2color （Tops）」

aoyu（アオユ）の「Buckle Leather Half Middle Boots（Shoes）」

aoyu（アオユ）の「FLUFFY GUINEA PIG OPEN RING (4COLOR)（Accessories）」

aoyu（アオユ）の「STAR FRILL BAG (3COLOR)（Bags）」

aoyu（アオユ）の「SOFT DOT SHOULDER BAG (2COLOR)（Bags）」

aoyu（アオユ）の「Shirring Buckle 2Way mini Shoulder Bag（Bags）」

aoyu（アオユ）の「VINTAGE STRIPE SHOULDER BAG （Bags）」

aoyu（アオユ）の「Star embroidery point AirPod case (4colors)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「STAR SHIRRING BACK PACK BLACK（Bags）」

aoyu（アオユ）の「 Buckle Strap Shoulder Bag（Bags）」

aoyu（アオユ）の「LAYERED DRAPE CAP（Hats）」

aoyu（アオユ）の「Black frill-check shoulder bag （Bags）」

aoyu（アオユ）の「DOT SQUARE GLASSES (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Dot Frill Heart Pendant Vintage Checked Ribbon tote & Shoulder Bag（Bags）」

aoyu（アオユ）の「Dot Layered Slim Off-Shoulder T-Shirt（Tops）」

aoyu（アオユ）の「Layered halter neck off-shoulder sweatshirt set（Tops）」

aoyu（アオユ）の「COLLAR OVER KNEE SOCKS (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「STITCH POCKET DENIM JACKET（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「BEAR CHECK FOLDING UMBRELLA (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「STRIPE PUFF BLOUSE LAVENDER（Tops）」

aoyu（アオユ）の「Two-way Shirring Zip-Up Jacket（Jackets/Outerwear）」

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Jackets/Outerwear

aoyu（アオユ）の「Belt Detail Span Shorts（Pants）」

aoyu（アオユ）の「STITCH DENIM PLEATS MIDI SKIRT（Skirts）」

aoyu（アオユ）の「RIBBON STRAP TIERED TULLE MAXI DRESS（Dresses）」

aoyu（アオユ）の「Soft Off-Shoulder Knitwear (2color)（Tops）」

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aoyu（アオユ）の「star pattern denim pocket backpack（Bags）」

aoyu（アオユ）の「Dot Frill Backpack Kitchen Stripe Daily Bobusang Bag（Bags）」

aoyu（アオユ）の「RIBBON LACE EMBOSS SHOULDER & CROSS BAG（Bags）」

aoyu（アオユ）の「NOIR SOFT FUR JOGGER JK（Jackets/Outerwear）」

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Jackets/Outerwear

aoyu（アオユ）の「check ribbon shoulder bag（Bags）」

aoyu（アオユ）の「LAYERED COLLAR DOUBLE BUTTON TOP（Tops）」

aoyu（アオユ）の「 Rabbit Drop String Patch Backpack (2color)（Bags）」

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aoyu（アオユ）の「STRIPE STAR SNEAKERS (2COLOR)（Shoes）」

aoyu（アオユ）の「Checkered halter neck off-shoulder flared top（Tops）」

aoyu（アオユ）の「Soft pink lace off-shoulder（Tops）」

aoyu（アオユ）の「PASTEL FLOWER LACE SLEEVELESS (2COLOR)（Tops）」

aoyu（アオユ）の「ANGEL LETTERING LAYERED NECKLACE（Accessories）」

aoyu（アオユ）の「STRAWBERRY SILVER BALL CHAIN NECKLACE（Accessories）」

aoyu（アオユ）の「Star Padding Mini Case (2color)（Smartphone Accessories）」

Smartphone Accessories

aoyu（アオユ）の「LACE COLLAR DOT PUFF BLOUSE IVORY（Tops）」

aoyu（アオユ）の「DOT STAR SLIM TIE (2COLOR)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「BIG DOT HOODED WINDBREAKER （Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「SEASON ROLL-UP WIDE DENIM（Pants）」

aoyu（アオユ）の「Slim Fit Stripe Bustier Two Piece Set（Setup）」

aoyu（アオユ）の「DOT FRILL CANG CANG MINI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「SCARF FRILL SLEEVELESS DRESS （Dresses）」

aoyu（アオユ）の「DOT LETTERING SHORT SLEEVE T-SHIRT （Tops）」

aoyu（アオユ）の「RIBBON CANG CANG LACE SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「SAILOR RIBBON TOP BLACK（Tops）」

aoyu（アオユ）の「DOT SCARF LACE BLOUSE (2color)（Tops）」

aoyu（アオユ）の「STRIPE RIBBON PUFF BLOUSE （Tops）」

aoyu（アオユ）の「Star Flower Silver Chain Bracelet（Accessories）」

aoyu（アオユ）の「Frill Banded Waist Layered Skirt Pantskirt Pants（Pants）」

aoyu（アオユ）の「RIBBON PUFF SHIRRING BLOUSE (2COLOR)（Tops）」

aoyu（アオユ）の「Dot see-through Halterneck Layered T-shirt Set（Tops）」

aoyu（アオユ）の「CHIFFON LACE MIDI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「Rose Chiffon Strap Belt（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Heart bead silver ring （Accessories）」

aoyu（アオユ）の「LACE VINTAGE WASHED BOOTCUT DENIM PANTS（Pants）」

aoyu（アオユ）の「LAYERED COLOR-BLOCK SLEEVES (3COLOR)（Tops）」

aoyu（アオユ）の「STUD BOLD LEATHER BELT（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「RIBBON HALTER PEPLUM TOP BLACK（Tops）」

aoyu（アオユ）の「STRAWBERRY SILVER RING（Accessories）」

aoyu（アオユ）の「race leg warmer(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Low Black Glossy Leather bobusang Shoulder Bag Cross Bag（Bags）」

aoyu（アオユ）の「STRIPE COLORED FLARE SKIRT（Skirts）」

aoyu（アオユ）の「SLIM SHIRRING COLLAR BLOUSE IVORY（Tops）」

aoyu（アオユ）の「2-WAY CARGO WIDE PANTS (3COLOR)（Pants）」

aoyu（アオユ）の「SHIRRING STRAP MIDI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「SIDE BUTTON COLLAR TEE (2COLOR)（Tops）」

aoyu（アオユ）の「soft loose-fit frill shirt blouse（Tops）」

aoyu（アオユ）の「Cow Pattern Pony Belt(2color)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「U-neck Angora Half Short-Sleeved Knitwear（Tops）」

aoyu（アオユ）の「STRETCH CUT-OFF CAPRI PANTS（Pants）」

aoyu（アオユ）の「Pocket Suede Wide Leather Belt (2colors)（Fashion Accessories）」

Fashion Accessories

aoyu（アオユ）の「Check asymmetric button wide pants（Pants）」

aoyu（アオユ）の「ONE-SHOULDER SEAM DETAIL SHORT-SLEEVE TEE （Tops）」

aoyu（アオユ）の「BUTTON POINT PLEATED MINI SKIRT (2COLOR)（Skirts）」

aoyu（アオユ）の「SHIRRING STRIPE SLEEVELESS BLUE（Tops）」

aoyu（アオユ）の「unbalanced diagonal collar double short jacket（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Star Wide Balloon Fit Denim Pants（Pants）」

aoyu（アオユ）の「Flower lace midi skirt（Skirts）」

aoyu（アオユ）の「Cropped Fur Hooded Zip-Up (2color)（Tops）」

aoyu（アオユ）の「half-neck layered knitwear（Tops）」

aoyu（アオユ）の「[Muffler SET] Off-shoulder button strap knitwear (3 colors)（Tops）」

aoyu（アオユ）の「Bubble Wool Coloring Tteokbokki Cropped Mustang 2 colors（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「Star stitch balloon wide denim pants（Pants）」

aoyu（アオユ）の「flower frill eyelet mini-dress（Dresses）」

aoyu（アオユ）の「Layered Double Collar Cardigan T-shirt (2color)（Tops）」

aoyu（アオユ）の「Layered Midi T-shirt (3color)（Tops）」

aoyu（アオユ）の「Dot See-Through Animal T-Shirt（Tops）」

aoyu（アオユ）の「Twisted Detail Slim Cardigan (4color)（Tops）」

aoyu（アオユ）の「pintuck ribbon strap dress (2colors)（Dresses）」

aoyu（アオユ）の「striped semi-bootcut leggings（Pants）」

aoyu（アオユ）の「Frill Half midi leggings（Pants）」

aoyu（アオユ）の「Star Stitch Stripe Layered Tee（Tops）」

aoyu（アオユ）の「off-shoulder loose long-sleeve knitwear (2color)（Tops）」

aoyu（アオユ）の「FLOWER BEAD JELLY SHOES（Shoes）」

aoyu（アオユ）の「Unbalance button checke shirt blouse（Tops）」

aoyu（アオユ）の「Pastel Round Knitwear Cardigan (2colors)（Tops）」

aoyu（アオユ）の「Soft wool two-button fur cropped jacket jumper (2colors)（Jackets/Outerwear）」

Jackets/Outerwear

aoyu（アオユ）の「U-neck Long-sleeved Tee (2 colors)（Tops）」

aoyu（アオユ）の「frill lace mini skirt 2color（Skirts）」

aoyu（アオユ）の「Angel Two Way Loose Fit Hoodie Zip-Up 2 colors（Tops）」

aoyu（アオユ）の「Ribbon beaded necklace （Fashion Accessories）」

Fashion Accessories