BETTER THAN SURF

BETTER THAN SURF is a fashion brand that originated in South Korea. It is a lifestyle brand that conveys the values of freedom, comfort, and humor, inspired by surfing. Beyond the realm of sports, the brand aims to share the energy of surfing with everyday life, connecting art, music, design, and other cultural forms to promote a positive cultural narrative that reflects the spirit of surfing. It made its debut in Japan through 60% (SixTyperCent).