calloutnewyear(cony)

Calloutnewyear (Cony) ｜ calloutnewyear(cony) is a women's casual brand established in 2024 in South Korea. The brand is characterized by a lineup focusing on practical items such as pants, tops, and sweats, all with natural washing treatments. Cony captures the spirit of the '90s street mood with a modern reinterpretation, featuring playful graphics, vintage hues, and relaxed silhouettes. Gaining favor among women in their 20s and 30s, particularly Gen Z, it offers an immersive brand world through cohesive content, packaging, and product design.