🇰🇷diff

diff | diff was established in 2020 in KR as a unisex casual brand. Known for its lightweight, uniquely styled daily bags, the brand offers a varied lineup featuring hobo bags, shoulder bags, cross-body bags, and vegan leather options, all characterized by their lightness and magnetic system for easy opening. With a minimalist yet sophisticated design and high-quality materials, diff has garnered support among customers in their 20s and 30s, along with a diverse, age-transcending audience. The brand's popularity extends beyond Korea, reaching regions like Singapore, Taiwan, and Indonesia.