GGU

GGU | Jijiiyuu is a women’s street brand established in South Korea in 2024. Known for its lineup featuring slogans and unique cute graphics, the brand has gained popularity among women in their early 20s. Based on the concept of offering a "gift to oneself," GGU presents unique and free-spirited styles. With a significant following among Japanese consumers, the brand combines a cute aesthetic with street fashion, making it distinctively appealing.