🇦🇺ICHPIG®

ICHPIG® is an Australian made streetwear brand guided by youth culture, experimental design and a 90’s sports aesthetic. Since 2010, every garment created is manufactured here in Melbourne, with the aim to drive and support ethical and sustainable manufacturing within the local industry. Every piece is engineered to the exact specifications exclusively for the ICHPIG® brand which provides its consumers a range of high quality, unisex streetwear. In the summer of 2010, two brothers built a bespoke garment workshop in the western suburbs of Melbourne, Australia. The productive garage space encouraged a neighbourhood of friends, skaters, and local creatives to work tirelessly, transforming colour-ways derived from sneaker culture and international sporting teams, into wearable custom garments with a prominent colour block aesthetic. The teams identity remained anonymous with all members sporting balaclava ski masks with each and every customer interaction. The anonymity gave early supporters of the brand a collective voice, as ICHPIG® soon emerged as an outlet for devoted youths, starved of self expression through traditional clothing brands. This early heritage of the brand will be prominent during the runway. 13 years later, through community driven design and an emphasis on ethical and sustainable production, ICHPIG® continues to support the local industry at large. ICHPIG® shapes the future of local, ethical and sustainable streetwear products made in Australia, built for the street, worn in the street, driven by independence and bound by community.